Koozie Group, Clearwater, Florida, announced a partnership with regional United Way chapters in Florida and Minnesota to donate 5% of sales on its writing instrument orders. This cause marketing effort will start July 1, 2022, and is part of Koozie Group’s “Keep It. Give It.” initiative aimed at leaving a positive, lasting impact in the communities in which it operates.
Trisha Joyce, employee experience and communications specialist for Koozie Group, said that the United Way was a natural choice for the giveback program.
“We already have a strong connection with our local United Way chapters,” she said. “Several of our sites have participated in their events, including stuffing back-to-school backpacks. This program is a great extension of the work we are already doing.”
“According to experts, almost 30% of families couldn’t afford school supplies last year,” said Christina Jackson, senior marketing manager for Koozie Group. “And things are sure to be even more challenging this year with growing inflation. Given our partnership with the BIC brand and our longstanding leadership in promotional writing instruments, donating a portion of our sales from this category to an organization so strongly tied to education was an easy choice.”
United Way fights for the health, education and financial stability of every person in every community. Funds received from the Koozie Group giveback will benefit not only education efforts, but also other United Way initiatives.
“We are incredibly grateful for our partnership with Koozie Group,” said Sarah Linder, community relations and philanthropy director for United Way of Goodhue, Wabasha and Pierce Counties, Minnesota. “The generous donation from the Write On! Campaign will make a lasting impact on the lives of those we serve. Together, we will create communities where all people can thrive, regardless of income, race or place.”
Distributors will need to reference code WIUN2022 when placing their orders. For more information on the Write On! Campaign, visit www.kooziegroup.com/writeon.
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
